9 out of 10 Australians believe that farm animals are capable of feeling pain, fear and suffering, just like we do.

We understand the hard work and dedication it takes to raise livestock. We also know that animal welfare is fundamental to the future of our industry.

For forward thinking Australian farmers and members of the Better Choices community, improving livestock quality of life, is our choice. One we choose every day.

We know that for necessary husbandry procedures, taking responsibility to mitigate pain, is the only choice for the protection of our animals, and the sustainability of our industry.

The Better Choices program supports the community with practical tools and advice, empowering our members to take ownership of their actions, lead by example, share best practice with our neighbours and our colleagues, becoming advocates and champions for the welfare of our livestock.